II. INFORMATION WE COLLECT
We may collect your Personal Information when you visit our Sites or utilize our Services, including when you:
• Use our Site;
• Write to us using a www.lassogen.com email address;
• Send us a message through the submission form on our Site;
• Subscribe to our mailing list;
• Connect with us via social media;
• Register for, attend, or otherwise take part in our events, webinars or contests;
• Otherwise communicate with us (including via e-mail, phone calls, or fax); and
• Make purchases from us.
The following are examples of Personal Information that we may collect directly from you:
• Contact details (e-mail address, telephone number, mailing address, etc.);
• Username and password;
• Communication preferences;
• Billing or payment information, and
• Business information, including employment or education information, occupation, and areas of interest or specialization.
We may combine the Personal Information that we have collected about you with other information about you obtained from other sources (both online and offline), such as from third parties and public sources.
We also collect other information when you visit our Sites. For example, we may use automatic data collection technologies to collect certain statistical information about your equipment, browsing actions, and patterns, including but not limited to (a) details of your visits to our Services, including traffic data and location data, date and time of access, frequency and other communication data; (b) information about your device and internet connection, including operating system, host domain, hardware, browser type, unique identifiers including device IP address and geolocation data; and (c) details of referring websites actions, and patterns. This data is generated and collected automatically, as part of the standard operation of the Sites.
• Automated Tracking Technologies (Cookies, Pixels, and Web Beacons)
We use automated tracking technology, such as cookies, pixels, and/or web beacons in connection with our Sites. A cookie is a small data file that may be stored on your computer when you visit our Site. Cookies can be placed on your computer both by us and by third parties with whom we have a relationship, such as web analytic services and advertising network services. Web beacons (or pixels), are small electronic files that permit us or third parties to collect information during your visit to our Sites. Web log information is gathered by the computer that hosts our Sites (called a “webserver”) when you visit our Sites.
These technologies help us maintain our Sites, understand how visitors use our Sites, and improve the website experience. For example, we use information from cookies to help us understand which website content is most popular, or to allow your browser to retain and quickly fill in form data such as logins or passwords. Web beacons in e-mails help us determine which of our e-mail messages were opened and whether a message was acted upon in order to analyze the effectiveness of our web pages by measuring the number of visitors to certain pages of our Sites and how many visitors click on key elements of it.
• Web Analytics
We use third-party web analytics software, such as Google Analytics and Google Tag Manager, in connection with our Sites. Web Analytics software helps us understand how visitors interact with the Sites, how we can further improve the user experience, and how we can attract new customers. Information collected through these means may include, without limitation, web browsers used to access our Sites, the length of visits to certain Site pages, and page response times.
• Social Media Plug-Ins
We may use social media plug-ins from companies like Youtube, Linkedin, Facebook, or Twitter, on our Sites to enable you to easily share information with others. We may also use the information collected from the plug-ins, such as your demographic data and marketing or product preferences, to learn about your interests and better serve you.
These plug-ins may allow social media companies to receive Personal Information about you and your visit to our Sites through the placement of cookies on your computer. This enables companies to recognize you on websites belonging to them, their affiliates, and their partners, and to use information collected from your visit to our Sites to supplement information about your prior activity on those websites. The plug-ins collect such information about users regardless of whether they specifically interact with the plug-in.
Lassogen does not control what information is collected by the social media plug-ins, or whether the social media companies share this information with other users. We encourage you to refer to the privacy statements on social media websites for more information on social plug-ins.
We use the information you provide to us in a variety of ways, including the following:
(1) Our Legitimate Business Interests
We may use your information to further our legitimate business interests. These may include, without limitation:
• Presenting our Sites to you, and allowing you to participate in their interactive features;
• Improving Site performance, helping us understand how our Sites are being used, personalizing website content, and restricting underage use of our Sites;
• Maintaining the safety, security, and integrity of our Sites, products and services, databases and other technology assets, and business;
• Responding to your inquiries and communications;
• Verifying your identity in connection with a communication, transaction or account between you or us or in connection with your exercise of your privacy rights; and
• Marketing our products and services to you, and analyzing and improving our products and services.
We may use your Personal Information when we have your consent to do so, including when you opt in to receiving certain communications where required under applicable law. If we are using your Personal Information based on this ground, you may withdraw your consent at any time by contacting us using the contact information below.
We may use your information to comply with mandatory legal obligations, such as to meet tax or accounting requirements. We may also use or disclose your Personal Information when we are subject to a legal requirement. This includes complying with legal processes, responding to requests from public and government authorities around the world, and pursuing available remedies or limiting damage we or other third parties may sustain.
We may share your Personal Information with affiliates, agents, vendors, or service providers who assist us in the process of providing products or services to you, or otherwise perform functions on our behalf. These third parties use your Personal Information only at our direction. We reserve the right to disclose your Personal Information if permitted or required by law or in response to a law enforcement or other legal request and/or to comply with a judicial proceeding, court order, or legal process. We also may disclose your Personal Information if we believe such disclosure is reasonably necessary to protect or defend our interests or the interests of our users or as necessary to protect the public from harm. If we sell or transfer a business unit or asset to another company or enter into a strategic business transaction, we may share your Personal Information with parties to the transaction to disclose our assets, respond to due diligence requests, or for other purposes to facilitate the business transaction.
We may share aggregated data with third parties collectively in an anonymous way, which does not reveal Personal Information. In addition, we may share your Personal Information when you have provided consent to do so.
We implement commercially reasonable security measures designed to protect your information from unauthorized access. Notwithstanding the steps we have taken to protect your Personal Information, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to protect your information, we cannot guarantee or warrant that your Personal Information is under absolute security with the existing security technology. If you have any questions regarding the security of our Sites, please contact us using the contact information in Section XII below.
You have the option of joining our mailing list through our Sites, and via other means. Those on our mailing list may periodically receive email communications from us about our products and services or regarding news about Lassogen. Where legally permissible, we may also send commercial e-mails to users who have not subscribed to our mailing list. If you receive any commercial e-mail from us, regardless of whether or not you are subscribed to our mailing list, it will contain a link or instructions to opt-out of further communications. You may also unsubscribe from our mailing list by contacting us using the contact information in Section XII below.
We do not knowingly collect Personal Information of children under the age of 18 without consent.
Attn: Lassogen, Inc.
3030 Bunker Hill Street, Suite 220
San Diego, CA 92109
• Disabling cookies via web browser: Although most browsers and devices accept cookies by default, their settings usually allow you to clear or decline cookies. Please note that if you disable cookies, some of the features of our services may not function properly. You may turn cookies off through your browser or set your browser to notify you before accepting them. You can learn more about cookies by visiting www.allaboutcookies.org, which includes additional useful information on cookies and how to block cookies using different types of browsers.
• Google Analytics/Ads Opt Outs: To prevent your data from being used by Google Analytics, you can install Google’s opt-out browser add-on. For instructions on how to turn off Google Ads, visit https://support.google.com/ads/answer/2662922?hl=en
• Opt out of network advertising: The Digital Advertising Alliance and Network Advertising Initiative maintain websites where consumers can opt out from receiving interest-based advertising from some or all of the network advertising companies participating in these programs. To opt out, visit http://optout.aboutads.info/, and http://www.networkadvertising.org/managing/opt_out.asp. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance.
• Opt out of targeted ads on social media: You can opt out of receiving ads on Facebook, Pinterest, or Google that are targeted to your interests by changing your ads preferences in your account Settings tab. For information on how to opt of interest-based advertising and website tracking on Twitter, please visit https://help.twitter.com/en/twitter-for-websites-ads-info-and-privacy. To manage advertising preferences on LinkedIn, visit https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en
• Check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.
Information for European Union (EU) Residents
As an EU resident, you are entitled to certain rights related to your Personal Information. You have the right to access the personal information we have collected about you, the right to correct any inaccurate Personal Information we may have collected about you, and the right to supplement any incomplete Personal Information we may have collected from you. In certain circumstances, you have the right to the deletion or removal of your Personal Information, the right to restrict the processing of your Personal Information, the right to obtain and transmit your Personal Information to a third-party, and the right to object to the way your Personal Information is being used (including when your Personal Information is processed for direct marketing purposes, or when your Personal Information is processed based upon our legitimate interests). EU residents wishing to submit a verifiable request to exercise these rights can do so by contacting Lassogen.
If we are using your Personal Information based on your consent, you may withdraw this consent at any time using the contact information in Section XII above. If you have questions or concerns about how we use your Personal Information, please contact us using the contact information listed in Section XII above, and we will make efforts to respond to and/or resolve any issues. If you have a data privacy or data use concern that you feel has not been fully addressed, you have the right to lodge a complaint regarding use of your data with the applicable data protection authority.
Privacy Statement for California Residents
The following anchor links to here Privacy Statement applies only to visitors, users, and others who reside in the State of California (“consumers,” or “you”). The purpose of this Statement is to ensure compliance with the California Consumer Privacy Act (“CCPA”) and other California privacy laws, as applicable.
We collect information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked to a particular consumer or device (“Personal Information”). Covering the last 12-month period, the table below lists the categories of Personal Information collected by us, to the extent such Personal Information is subject to CCPA requirements.
**We may share your Personal Information with the following categories of third parties for a business purpose:
1. Affiliates and/or subsidiaries
2. Collaborators, including research partners, academic institutions, public-private partnerships, joint ventures, web design firms, digital marketing services firms
4. Service providers and advisors, including advertising networks, internet service providers, data analytics providers, operating systems/platforms, social networks, accountants, and auditors, business consultants, internet security consultants
5. Data aggregators
In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for a business purpose:
• California Civil Code personal information categories
• Commercial information
• Internet activity information
• Professional or employment-related information
• Geolocation Data
Sources of Personal Information
We obtain the categories of personal information listed above from the following categories of sources:
• Directly from you or your agent:
• Directly and indirectly from activity on our Sites; for example, from submission forms on our website, or website usage details collected automatically.
• From affiliates or third parties that interact with us; for example, a distributor, or a trade show, event or webinar service provider or sponsor.
• From publicly available information.
Business Purposes for Collecting Personal Information
We collect the categories of Personal Information listed above for one or more of the following business purposes:
• To respond to you or fulfill the reason you provided the information. For example, if you share your contact information to ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
• To provide, support, and develop our Website, products, and services.
• To create, maintain, customize, and secure your account with us.
• To process your requests, transactions, and payments and prevent transactional fraud.
• To provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
• To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent where required by law).
• For data analytics purposes to better understand our customers, evaluate advertising campaigns, personalize content, and improve business processes;
• To market our products, services, and capabilities;
• To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
• To respond to law enforcement requests, cooperate with regulators, protect legal rights, or comply with obligations under applicable law, court order, or regulation.
• As described to you when collecting your personal information or as otherwise set forth in the CCPA.
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by the Company about our Website users is among the assets transferred.
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
California residents are entitled to certain rights relating to your Personal Information, including the following:
• You have the right to request that we disclose certain information to you about our collection, use and/or disclosure of your Personal Information over the past 12 months.
• You have the right to request the deletion of Personal Information that we collected about you and retained, subject to certain exceptions.
For your protection, when you seek to exercise the rights described above, it will be necessary for us to verify your identity or authority to make the request (by matching the information provided in your request to information already in our systems) to confirm that the Personal Information relates to you. We will endeavor to respond to a verifiable consumer request within 45 days of receipt. Only you or a person registered with the California Secretary of State that you authorize to act on your behalf may make a verifiable consumer request related to your Personal Information. You (or your authorized agent) must submit documentation signed by you demonstrating that the agent is authorized to submit a verifiable consumer request on your behalf.
We do not sell California resident Personal Information (relating to adults and to minors under 18) to a third party, and have not sold California resident Personal Information in the past 12 months. In accordance with your rights under the CCPA, we will not discriminate against you for exercising any of your privacy rights under California law or applicable law.
We reserve the right to modify this supplemental Privacy Statement for California Residents at any time. Changes will take effect immediately upon their posting on the Site. If we make material changes to this Statement, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If you are a California resident and you have a question or complaint relating to the rights and/or disclosures outlined in this Privacy Statement, please e-mail us at email@example.com or use the contact information in Section XII above.